A Stylish reinterpretation of Streetwear
Polymauve is a streetwear brand that merges the pop fashion of the 1960s with a rock style in a contemporary artistic approach. We don't hesitate to combine bold patterns, repurpose various textiles, and create unpretentious shapes, never shying away from playing with color combinations. Through this reinterpretation of haute couture codes with vintage influences, we advocate for genderless fashion, accessible year-round. Dressing in Polymauve means exploring the world of fashion in an unburdened way through a diverse, colorful wardrobe.
An Eco-Responsible Upcycling Brand
Our brand firmly embeds itself in a "slow fashion" circular economy, from creation to shipment. Our packaging is hand-screened in our workshop. All of our clothing is made from 100% recycled fabrics and second-hand clothing. Each of our pieces is thoughtfully crafted in a process of revaluing existing materials. Upcycling reveals the beauty of neglected objects, infusing them with new value, providing a sustainable response to societal and environmental challenges.
Each garment is finished by hand with special attention to detail. Unique pieces exist in only one exemplar. We resist the frantic practices of fast fashion, prioritizing quality over quantity. Owning a Polymauve item means adopting it exclusively.
Upcycling is waiting for you!
The founder
Elona Coquet is a designer, stylist, and visual artist who has chosen to share her universe by harnessing all her skills through a bold project: the creation of her own brand. She naturally embraced the practice of upcycling from a young age, with a passion for repairing and enhancing existing items by combining various materials.
"I have always collected unusual objects in order to strip them of their symbolism and return them to a state of simple matter. In my creation, repurposing applies to both materials and assembly methods. It's a puzzle where color, shape, and material deliberately interlock."
With a master's degree in object (product) design, the young creator developed her passions for painting, sewing, and photography as a way to escape the uniformity of her studies. Driven by the desire to counter the industrial production system and offer an alternative to fast fashion, she turned to upcycling. Transformed, repaired, and innovated upon, various materials, especially textiles, can be reintroduced into a circular consumption cycle.
